If You Can’t Beat ‘Em, Buy ‘Em

In case you missed the mega announcement this week – Orion is acquiring RedTail. So, congrats to our friends at RedTail! Although the news is a surprise, it’s not shocking. RedTail has been the CRM leader by any measurement for several years and we have always collaborated well with their team.

It goes to show that when a company has a niche focus and executes well, it will beat out the competition that is trying to juggle too many initiatives. This isn’t unique to our industry either. There are so many examples of smaller companies stealing market share from larger competitors because small is focused, agile and nimble. While the appeal of an “all in one” solution sounds great on paper, the reality is that the individual components are just ok and don’t integrate as well as one would expect.

At AssetBook, we continue to focus on our mission of providing the best portfolio management software. The most accurate data, the best user experience and the best client support – that is our passion. Stay tuned because soon we will be releasing a next-generation product that will simplify collaboration between advisors and their clients!