Combining more than 100 years of industry experience, our staff consists of a
diverse set of amazing individuals who show true dedication to the AssetBook Quality Policy.
Neel joined AssetBook in 2013 as a Project Manager, and then moved into the role of Chief Operations Officer in 2015. His responsibilities expanded naturally into all of our departments as both a leader and an instrumental resource to each of our teams. Neel’s experience in driving operational excellence, fostering innovation, along with his sound leadership style made his transition to the CEO position an easy decision.
He started his career as a Business Analyst in the Office of the CIO at JPMorgan Chase.
After three years of service, he was introduced to the Financial Technology (FinTech) industry where he pursued consulting local Financial Advisory firms on technology implementation and CRM development.
Neel takes a doctoral approach to solving the daily challenges advisors face through assessment, diagnosis, treatment, and prevention. He values working hard, working smart, and working as a team.
A University of Delaware alum, Neel continues his nutrition and fitness education on a regular basis. He can be found in the gym, on the courts, or in the stands cheering for the Philadelphia Eagles.
Rob co-founded AssetBook in 2006 with Ken Park, AssetBook’s Senior Software Engineer.
Prior to AssetBook, he served as a fintech consultant for several financial advisors and broker dealers.
His career took off in the late 1990s when he co-founded Techfi Corporation, and served as its V.P. of Sales and CMO.
Rob attributes his success in serving financial advisors to focusing on client relationships, in order to gain an understanding of their specific needs.
Things about Rob:
With a track record of successful product launches at a number of organizations, Miguel serves as AssetBook’s Chief Technology Officer.
Tasked with developing the latest in features for our growing clientele, Miguel also serves as a primary liaison for technology partnerships of key vendors.
When he’s not experimenting with new technology, Miguel enjoys traveling with his wife and son.
"I enjoy creating cutting edge tools that enable advisors to service their clients effectively and efficiently."
After attending West Virginia University, Ken started
working immediately in software development and design for the
financial industry in the early 90s. Ken moved to Colorado in
the late 1990s to work with other growing financial technology
companies but always knew he would return to the area.
“Since I enjoyed such a wonderful childhood in Garrett County, I wanted the same for my children. Close proximity to family, lots of outdoor activities, and the relaxed lifestyle of the area makes it a great place to live."
We conduct an informative and friendly initial interview to leam more about the individual firm and their unique requirements. This information steers the process of developing a customized portfolio management solution that works for them. Our very first step in the sales discussion is to help determine whether a firm's needs align with our current software solutions. A solution proposal outlining pricing, specific to their particular requirements, is our next step toward helping the customer feel comfortable and informed, When they are ready to move forward, we are there to counsel, mentor, and consult on various topics related to the industry. The Sales Team makes 3, 6, and 12 month courtesy calls during the first year of service to ensure satisfaction and an annual call after the first year to stay in tune with the client’s changing needs.
An official welcome call starts the next step in the process of building the foundation of a personalized RADAR program. Using custodial or converted electronic financial data files, our data management team builds the database from the ground up. The Implementation Team is also responsible for ensuring all processes are in place to receive the daily financial data from all specified custodians or data sources. Once the foundation of data is established the team notifies the Training Coordinator, who then introduces the client to their live data.
This is when the hands-on experience begins. Using the clients data, the team creates an interactive session in which the client walks through key areas of the system. During the training, the database is further customized based on the client’s needs. During this phase of the AssetBook experience, the trainer instills confidence in the data while instructing clients in making the most of new found data freedom. Once the personalized training is complete, the Training Coordinator will officially introduce the new client to their respective Support and Data Integrity team: their new point of contact for reconciliation and product support.
Our database team works with the data import team to ensure the accurate and timely download of data each market day starting at 5:00am. Our reconciliation and support team tracks all differences in custodian share balances to the dollar, with specialized support capabilities and impressive turn around time. Expect personalized, friendly, and responsive service for all of your data management needs.
Looking for new and creative ways to enhance AssetBook’s ability to provide meaningful information to advisors, the Development Team is in tune with suggestions, corrective actions, and new technology each and every day. Although they don’t generally interact directly with clients; indirectly they take pride in creating happy customers by way of new software enhancements, advancements in reports, and corrective actions where they might be needed.